Hi Lovies,
If you've been following my blog for a while then you know that Simply Be is one of the Plus Size brands that I love. I am always able to find not only trendy pieces but also unique and different ones as well. If you didn't know, Simply Be is a UK size inclusive brand that believes that we are not all one size fits all. They also support that Curve is not a trend or hot topic. It's not an add on or an afterthought. It's at the heart of everything they do and it's why they exist. I absolutely support this and would love it if all other Plus Size brands would follow suit.
As if Simply Be couldn't get any better, today it is turning its focus on the U.S. market with a relaunch supported by a global re-branding program, a strategic digital strategy, a dedicated New York-based team, exclusive collections designed specifically for its American consumer and U.S.-specific campaigns featuring prominent curve models Natalie Nootenboom and Sarina Nowak. After six years in the U.S. market, Simply Be is moving away from a catalog model in favor of becoming a digital pure-play by the end of 2018, in line with the spending habits of its millennial, Gen Y and Gen Z consumers, and is adopting a new look for visual marketing communications that will make all campaign images, videos and Instagram posts shoppable. Richard Clark, International Director at N Brown Group, the parent company of Simply Be: “We saw in our sales data the huge market opportunity for Simply Be in the U.S. that required new design and marketing approaches that can better engage with our consumer in a language she responds to and through territory-specific content created for her that will inspire her to look and feel her best."